The cause

Hope 2021 Collection

For the launch of the Hope 2021 collection, the Institute, in collaboration with Anne-Marie Chagnon and Sylvie Moreau, is rolling out the moving Tu ne m’auras pas campaign.

Designed by the agency &Co Collaborateurs Créatifs, the campaign aims to raise awareness of this little-known cancer among Quebecers by making them aware of the disease, as well as to promote the jewelry in Anne-Marie Chagnon’s Hope collection. For each piece of jewelry purchased, between $5 and $10 will be donated at the Institut du cancer de Montréal to ovarian cancer research.

In addition, for each purchase of the Hope collection, the Groupe Conseil Morenau Levasseur de la Financière Banque Nationale will match the donation portion of the purchase for ovarian cancer research up to a maximum of $25,000.

To purchase a piece of jewelry from the Anne-Marie Chagnon Hope 2021 collection and double the donation portion of your purchase, go here.

If you wish to make a donation directly to ovarian cancer research and double your donation with Groupe Conseil Morneau Levasseur, click here. (french only)



In 2013, Anne-Marie Chagnon created the first exclusive benefit collection for the Institute, the Hope collection. Ambassadors since the beginning, the Moreau sisters have proudly worn Hope jewelry, giving it extraordinary visibility. Despite the death of her sister Nathalie to ovarian cancer in 2016, Sylvie Moreau has continued to be actively involved in fundraising activities to benefit research on this disease. To date, the Anne-Marie Chagnon Workshop has donated more than $100,000 to the Institute for Ovarian Cancer Research and more specifically to support the research done by the teams of Dr. Diane Provencher and Anne-Marie Mes-Masson at the CHUM Research Centre.


To view the Facebook and Instagram contest rules for the campaign, click here. (french only)