The Montreal cancer Institute, affiliated with the CHUM Research Centre, is launching the Hope jewelry collection in collaboration with artist and jeweller Anne-Marie Chagnon to benefit ovarian cancer research. With Sylvie Moreau as spokesperson, a moving campaign entitled Tu ne m’auras pas is being deployed throughout Greater Montreal.
Conceived by the agency &Co Collaborateurs Créatifs, the campaign aims to make Quebecers aware of this little-known cancer by raising their awareness of the disease, as well as to promote the jewelry in Anne-Marie Chagnon’s Hope collection. For each piece of jewelry purchased, between $5 and $10 will be donated to the Institut du cancer de Montréal for ovarian cancer research.
In addition, for each purchase of the Hope collection, the Groupe Conseil Morneau Levasseur de la Financière Banque Nationale will match the donation portion of the purchase for ovarian cancer research up to a maximum of $25,000.
The Institute would like to warmly thank all of its partners, including the agency &Co Collaborateurs Créatifs, for their generous contribution from the ideation to the implementation of this major campaign.
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